Self Employment - The Essential Guide

SYNOPSIS:

Self-Employment – The Essential Guide is the ultimate self-help guide to setting up business on your own. The author Frances Ive, who has been self-employed for over 25 years, looks realistically at the benefits and downsides of being self-employed.

Key topics include:

• Planning your self-employed career and researching the market.

• Professional advice – business planning, budgets, borrowing, profit, loss and cash flow.

• Self-employed status and tax – limited companies, sole trader, partnerships, VAT registration, self-assessment.

• The financial realities – accounting, invoices, paying bills.

• Contracts and clients.

• Marketing tools and PR – from business cards to adverts.

• Websites – search engine optimisation, online promotion, using social media.

• Networking and support.

This is the essential guide to understanding what being self-employed means and how to achieve it successfully.

Key sales points:

• Wide target audience – potential business owners, as well as new business owners.

• Clear concise step-by-step guide.

• Includes detailed help list.

• Part of the Need-2-Know series.

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